Magazine / To sell something surprising, you have to make it a little bit familiar. And to sell something familiar, you have to make it a little bit surprising. It is in this interplay between familiarity and surprise where the strongest appeal lives.

To sell something surprising, you have to make it a little bit familiar. And to sell something familiar, you have to make it a little bit surprising. It is in this interplay between familiarity and surprise where the strongest appeal lives.

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To sell something surprising, you have to make it a little bit familiar. And to sell something familiar, you have to make it a little bit surprising. It is in this interplay between familiarity and surprise where the strongest appeal lives.

Download the Next Big Idea App

Also in Magazine

Download
the Next Big Idea App