While in Irag, Charles Duhigg saw the U.S. Army use a surprising tactic to quell a riot. Rather than lining the square with armed soldiers, the Army asked the street vendors who usually sold kebabs in the square for dinner to choose different posts for their evening sales. No food meant no street party, which left just an empty square where otherwise there would have been an environment ripe for a riot. The unique, simple, and peaceful approach led Duhigg into deep research about the psychology of habit — and resulted in his bestseller, The Power of Habit.
Jacqueline Novogratz is the founder and CEO of Acumen. She has been named one of the Top 100 Global Thinkers by Foreign Policy, one of the 25 Smartest People of the Decade by the Daily Beast, and one of the World’s 100 Greatest Living Business Minds by Forbes. Trending: How to Want What […]