Sheena Iyengar’s research has redefined how we think about choice and its benefits. Blending pop science and academic rigor, Iyengar’s book, The Art of Choosing, was a finalist for the 2010 Financial Times and McKinsey Business Book of the Year Award and selected by Amazon as one of the best business books of 2010. She has been profiled in the New York Times and mentioned in countless other publications. She teaches at the Columbia Business School where she is the research director of the Jerome A. Chazen Institute of International Business. Her TED talk on “The Art of Choosing” has received over 2 million views.